Why refresh How it works Request a demo
Content refresh for B2B content teams

Content decays. Rankings follow.

Most pages start slipping 6 to 9 months after they go live. We monitor and refresh your library continuously, so every page stays current and ranking, in Google and in AI answers.

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Organic traffic · your library Before → after
−24% year over year, stale
+38% in 90 days, refreshed
One refresh pass · rankings recovered in 90 days · 7× ROI
Trusted by teams at Brightline Northfield Parallax Kestrel Openfold

Your best pages are quietly losing you traffic, and trust.

Content decay is a credibility problem wearing an SEO costume. Three ways it costs you.

1

Everything ages

Stats date, tools change, screenshots go stale and competitors publish newer guides. Most pages start slipping 6 to 9 months after they go live.

Published3 months6 months9 months
2

Google and AI answers reward freshness

Search tends to favour current, well-maintained pages, and AI answers lean on sources with clear, up-to-date facts. Stale pages gradually lose ground in both. Your buyers just stop seeing you.

Refreshed pageYour 2024 explainer
3

Stale advice erodes customer trust

Your customers and prospects read your blog too. One outdated stat, quoted back to you, outlives every correction.

warningWhat a prospect just read "…used by 62% of teams in 2022", stat since outdated

How often each B2B page needs a refresh.

There's no single rule. The right rhythm depends on the page type, and we set it for every page in your library.

Page typeRefresh everyWhy
Guides & thought leadership6–12 monthsStats, examples and screenshots date quietly
Reports & data-led postsWhen new data landsA newer number makes yours wrong overnight
Product & solution pages6–12 months, or each major releaseB2B products move slower, but releases and positioning shifts must show
Landing pagesEvery campaignOffers and messaging change with the business
Case studiesYearlyResults and logos need to stay current to stay credible
Your library, right now
Current519 pages
Due this quarter68 pages
Overdue, losing rankings253 pages

Continuous monitoring means nothing slips into the red unnoticed.

Audited by our content research team

How much of your library is already out of date?

In most libraries, a meaningful share of pages older than a year have already started to slip. Slide to estimate yours.

{{ stale }} pages likely stale{{ fresh }} still current
{{ citations }}

Outdated stats & links to fix

{{ hours }}

Hours of in-house work to fix it once

3–6

Months between reviews to stay on top

Why refresh instead of starting over?

You already paid for the expertise in those pages. Updating them costs a fraction of starting over, and works faster.

01

Faster results

Refreshed pages typically recover rankings faster than new content. The authority is already there.

02

Better ROI

A refresh costs a fraction of a rewrite and often outperforms it.

03

AI-ready

In most cases, you don’t need new content to show up in AI search. We restructure what you have so AI can read and cite it.

04

Keeps what you've earned

URLs, backlinks and rankings stay intact. A rewrite on a new URL can reset them.

Ranked by Google. Quoted by AI. Trusted by buyers.

Search didn't die, it multiplied: Google, AI Overviews, ChatGPT, Claude, Perplexity. One refresh pass keeps your pages winning in all of them.

searchFor Google: updated copy, current keywords and refreshed internal links signal freshness and help pages hold or regain their rankings
smart_toyFor AI answers: concise answer blocks, clean headings and up-to-date sourced facts make your pages easy for AI engines to quote and cite
historyFor your buyers: always the most current content, building thought leadership and trust with the accounts that matter
Page performance · 90 days after refresh
#4 → #1
"b2b content strategy"
+62%
Organic traffic to the page
smart_toyNow cited in AI Overviews and Perplexity for 3 queries

How it works.

Map once, monitor forever. We handle the research, the rewrites and the publishing.

map 01

Map

We inventory your library and score every page for decay risk.

radar 02

Monitor & research

We track rankings, stats and competitors, and flag pages before they slip.

rate_review 03

You approve, inline

Edits arrive as tracked changes. One look, one click, done. Five minutes, not a meeting.

…companies that blog weekly see 2× 3.5× more organic leads…
Approve Reject {{ aprMsg }}
published_with_changes 04

Publish with receipts

Updates go live with a dated changelog and a source behind every claim.

Two ways to keep a library current.

Keeping a library current in-house means someone owns a spreadsheet, tracks rankings, and rewrites pages between campaigns. Usually, no one does.

Doing it in-house

Refresh when someone notices.

Ranking drops found by accident, months late
Hours of research per page, per update
Generic AI drafts with no fact checks. Someone still has to verify every claim
Refreshes lose to new campaigns every quarter
Hidden cost spread across three salaries
The library decays faster than anyone fixes it
With Next Buyer

Refresh before anyone notices.

Decay flagged before rankings drop
Research and updates done for you, sourced and tracked
AI workflows built for content refresh, every claim checked by an editor
Your effort: a five-minute approval pass
One predictable line item
The whole library stays current, every month
Honest rule of thumb: under ~50 pages, in-house is doable. It's still a real time investment every quarter, but manageable. Past 50, the monitoring and research alone outgrow anyone's spare capacity. That's where we come in.

What's included.

One pass, eight deliverables, for every page we touch.

Built for
B2B SaaS content teams
Content-led marketing teams
Agencies managing client libraries
check_circleFact & stat check: every claim and figure verified against current sources
check_circleCitation modernization: broken links and stale stats replaced with current sources
check_circleFresh keyword alignment: matched to how people search the topic today
check_circleAnswer-ready structure: headings and answer blocks AI engines can cite
check_circleNew material where gaps exist: sections the original couldn't have covered
check_circleInternal link pass: updated to your current site structure
check_circleTracked-changes review: approve everything in five minutes before publish
check_circleDated changelog: published on the page, every entry linked to its source

Pricing.

One-time · Free

Content decay audit

Free
Full library inventory
Decay score per page
Prioritized refresh plan, delivered in 5 working days
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Ongoing

Always-on refresh

7×ROI vs doing it in-house

Writers, SEO and an editor, without the hiring. We keep your whole library current every month, priced to its size after the audit.

Every page monitored continuously
Pages researched, rewritten and republished
Monthly rankings & AI visibility report
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How much of your library is already out of date?

Send your sitemap, no call required. The audit is free, takes five working days, and you keep the report either way.

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