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Content refresh for healthcare & life sciences

Regulations move. Does your content?

Your library is your biggest untapped asset, and the rules it cites keep changing. We keep every page current, sourced and ranking, in Google and in AI answers.

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Organic traffic · your library Before → after
−24% year over year, stale
+38% in 90 days, refreshed
One refresh pass · rankings recovered in 90 days · 7× ROI
Trusted by teams at Vitalis Labs Corvana Medrow Pulsewise Clinara

Your best pages are quietly losing you traffic, and trust.

Content decay is a credibility problem wearing an SEO costume. Three ways it costs you.

1

Rules change frequently

Device, data and clinical-trial rules have all been updated in the last two years. A page citing superseded thresholds tells readers something wrong, under your logo.

2023 rules2024 guidance2025 amendmentQ3 2026
2

Google and AI answers reward freshness

Search tends to favour current, well-maintained pages, and AI answers lean on sources with clear, up-to-date facts. Stale pages gradually lose ground in both. Your buyers just stop seeing you.

Refreshed pageYour 2024 explainer
3

Stale advice erodes customer trust

Your customers and prospects read your blog too. One outdated threshold, screenshotted, outlives every correction.

warningWhat a prospect just read "…applies to devices classed as Class I", classification since updated
Audited by our regulatory research team

How much of your library is already out of date?

In regulated topics, a meaningful share of older pages cite something that has since moved. Slide to estimate yours.

{{ stale }} pages likely stale{{ fresh }} still current
{{ citations }}

Regulatory citations to verify

{{ hours }}

Hours of in-house research to fix it once

24h

To flag the next change, with monitoring

Why refresh instead of starting over?

You already paid for the expertise in those pages. Updating them costs a fraction of starting over, and works faster.

01

Faster results

Refreshed pages typically recover rankings faster than new content. The authority is already there.

02

Better ROI

A refresh costs a fraction of a rewrite and often outperforms it.

03

AI-ready

Current citations and clean structure are what AI answers cite. Refreshing makes your pages more likely to be cited.

04

Keeps what you've earned

URLs, backlinks and rankings stay intact. A rewrite on a new URL can reset them.

Ranked by Google. Quoted by AI. Trusted by buyers.

Search didn't die, it multiplied: Google, AI Overviews, ChatGPT, Claude, Perplexity. One refresh pass keeps your pages winning in all of them.

searchFor Google: updated copy, current keywords and refreshed internal links signal freshness and help pages hold or regain their rankings
smart_toyFor AI answers: concise answer blocks, clean headings and up-to-date sourced facts make your pages easy for AI engines to quote and cite
historyFor your buyers: always the most current content, building thought leadership and trust with the accounts that matter
Page performance · 90 days after refresh
#4 → #1
"eu mdr transition deadlines"
+62%
Organic traffic to the page
smart_toyNow cited in AI Overviews and Perplexity for 3 queries

How it works.

Map once, monitor forever. You approve every word before it ships, we do everything else, including the publishing.

map 01

Map

We inventory your library and the regulations each page depends on.

radar 02

Monitor & research

When a rule moves we know within 24 hours, and research the change across primary sources.

rate_review 03

You approve, inline

Edits arrive as tracked changes. One look, one click, done. Five minutes, not a meeting.

…applies to products in Class I Class IIa classification…
Approve Reject {{ aprMsg }}
published_with_changes 04

Publish with receipts

Updates go live with a dated changelog and a source behind every claim.

Two ways to keep a library current.

Keeping a library current in-house means someone owns a spreadsheet, chases rule changes, and rewrites pages between campaigns. Usually, no one does.

Doing it in-house

Refresh when someone notices.

Rule changes found by accident, often by a reader
Hours of regulatory research per page, per update
Generic AI drafts with no regulatory checks. Someone still has to verify every claim
Refreshes lose to new campaigns every quarter
Hidden cost spread across three salaries
The library decays faster than anyone fixes it
With Next Buyer

Refresh before anyone notices.

Rule changes caught within 24 hours, automatically
Research and updates done for you, sourced and tracked
AI workflows built for regulatory content, every claim checked by a specialist editor
Your effort: a five-minute approval pass
One predictable line item
The whole library stays current, every month
Honest rule of thumb: under ~50 pages, in-house is doable. It's still a real time investment every quarter, but manageable. Past 50, the monitoring and research alone outgrow anyone's spare capacity. That's where we come in.

What we watch.

Coverage follows your library. These are the frameworks we monitor most for healthtech, medtech and pharma teams.

HIPAA EU MDR EU IVDR FDA 21 CFR Part 11 EU Clinical Trials Regulation GDPR health data EHDS ICH E6(R3) 21st Century Cures Act MHRA guidance + whatever your pages cite

What's included.

One pass, eight deliverables, for every page we touch.

Built for
Healthtech and digital-health content teams
Medtech and pharma marketing
Health-data and compliance SaaS
check_circleRegulatory fact-check: every claim verified against the current rule
check_circleCitation modernization: broken links and stale stats replaced with current sources
check_circleFresh keyword alignment: matched to how people search the topic today
check_circleAnswer-ready structure: headings and answer blocks AI engines can cite
check_circleNew material where gaps exist: sections the original couldn't have covered
check_circleInternal link pass: updated to your current site structure
check_circleTracked-changes review: approve everything in five minutes before publish
check_circleDated changelog: published on the page, every entry linked to its source

Pricing.

One-time · Free

Content decay audit

Free
Full library inventory
Decay score per page
Prioritized refresh plan, delivered in 5 working days
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Ongoing

Always-on refresh

7×ROI vs doing it in-house

Keeping 100+ pages current can take 14+ hours a month across writers, researchers and an editor. Always-on refresh replaces all of it, priced to your library size after the audit.

{{ monitoredPages }} pages monitored continuously
Tracked-changes updates for your approval
Quarterly rankings & freshness report
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How much of your library is already out of date?

Send your sitemap, no call required. The audit is free, takes five working days, and you keep the report either way.

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